Friday, January 27, 2006

google mvno is already functional!!

with 'Google MVNO' in mind, wi-fi seems to me like a subset of this larger picture. Google logo on the handsets, google content, ads, google voice, google buying telco networks, infrastructure and agreements with service providers....isn't all this a part of their MVNO game?
Perhaps we are deluding ourselves, because they have already an MVNO functional!

So, euphemistically, their 'wi-fi network' will mint $$ (carved out from handset, telco and users) for wireless broadband on wifi handsets. Just that users also pay a monthly fee and additional handset charges, obviously, when telco is armtwisted by the handset vendor and when device makers themselves have a search engine squeezing out on functionality, brand equity and services. I remember Motorola became such a sucker for letting google engrave it's logo on the new handset.
Talking about Wi-fi again, it is less can't fully comepete with 3G or Wi-MAX. So I don't see it as more useful than a 3G handset-it is like oxygen and also covers all the multi-media and access needs and additionally, is loyal to the operators revenue strategy.God save telcos. This is surely a big issue for new MVNOs. Perhaps a good reason, why Google chose to plunge into the unknown telecom world that become a parasite for cellular operators.

Getting back to main topic, see what i read on skype wi-fi,......

A UK company that has created wireless hotspots in stations, coffee shops and hotels around the UK is planning to launch city-wide wi-fi this spring. The Cloud will bring wireless broadband to nine cities including London, Manchester and Birmingham. Hundreds of hotzones will be rolled out across the cities, giving access to the internet for anyone using a wi-fi enabled computer or mobile phone. More cities are expected to be announced during 2006.
.....
"Providing ubiquitous wireless broadband access, over a network that is available to millions of wi-fi devices, and will be available to the new generation of wi-fi phones, gaming devices and other applications will have a major impact on the way people communicate, work and play in city centres," said George Polk, chief executive of The Cloud.

The hotzones will rival existing mobile phone networks. Around 25 mobile phone handsets currently have wi-fi chips installed. Pressing a button on the phone allows users to bypass their own mobile phone network to connect to the internet and make cheap broadband phone calls.

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